Jumia Market changes business model to online social shopping site

Jumia Market is changing its business model from an online Marketplace to an online social shopping site. This is a peer to peer model where users will be able to interact to buy and sell products. The model fuses the social networking site Instagram and e-commerce. The platform will allow users to comment, like, tag and even follow sellers they like, making it easy to shop from their news feed. The sellers will create their profiles and even upload a picture of themselves or their business logo on the platform. The model will be launched in 4 Jumia Countries i.e Nigeria, Morocco, Cote d’ivoire and Kenya. Other similar social commerce sites include, Depop, Vented and Etsy.

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